Verizon 5G Red Carpet
It's not every day the world gets a new upgrade on the speed of their communication. That’s why we were excited to hear Optical Animal thought it’d be a perfect time to roll out the red carpet for all of Verizon’s customers right in the middle of Time Square for the release of their 5G phones.
Collaborating with Optical Animal, we crafted a custom application that would take the images from the professional photographers acting as paparazzi, instantly allow the participant to pick their professional photo and have it sent to them using a touchscreen application. In the span of 3 hours, we were able to have 258 users, averaging a photo taken and sent to a participant every 30 seconds. It was a one-of-kind project that had a beautiful narrative everyone could be a part of in the middle of the busiest city in the world.