Game of Thrones: Bleed for the Throne SXSW 2019
The best stories don’t just unfold—they pull you in. Partnering with Accomplice, Giant Spoon, HBO, and the Red Cross, we created a fully interactive Game of Thrones experience at SXSW, allowing fans to step inside the world of Westeros.
Set within a fabricated castle, this multi-room journey immersed visitors in a live narrative, complete with synchronized audio, projection mapping, and interactive elements. Using a custom-built media server and wireless network, guests seamlessly experienced dynamic visuals and audio across the entire space—without delay.
One of the most unforgettable moments placed fans face-to-face with Jon Snow in a monumental scene from the show, bringing the fantasy to life like never before.
Beyond the spectacle, the experience had real-world impact: Over 15,000 pints of blood were donated nationwide through the Red Cross as part of the "Bleed for the Throne" campaign, proving that true loyalty goes beyond the screen.
Awards & Recognition:
Grand Prix – Cannes Lions
Clio Gold – Experiential
This project was a testament to the power of immersive storytelling, cutting-edge technology, and interactive engagement—a fusion of narrative, innovation, and real-world action.
Immersive Development Team: Jansen Wright, Dom Davis, Mike Mckeller, Pablo Gnneco(Giant Spoon), Ryan Padgett(Accomplice)
Partners: HBO, Accomplice, Giant Spoon