Game of Thrones SXSW
Take part in the Game of Thrones by exploring a giant interactive narrative inside a fabricated castle.
Partners: HBO, Accomplice, Giant Spoon
The core to a great story starts with the experience of the individual and the world around them that helps to build that. Working with Accomplice, Giant Spoon, HBO, and the Red Cross we were able to transport individuals to take part in the narrative of Game of Thrones by building a giant interactive narrative inside a fabricated castle.
The interactivity allowed users to listen to audio synced to projections throughout different rooms of the castle through a wireless network without delay. Projections were mapped and operated through a custom media server and applications.
Content was curated, sourced and created custom through collaboration with all teams. One room in particular allowed users to interact with Jon Snow in a monumental scene from the show. Best of all, working with the Red Cross, participants would also donate blood to those in need.