New Era Flagship Store NYC/LA
Working with Dot Dot Dash and New Era, Psychojelly was asked to help build a content management system for New Era’s first flagship store.
“The New Era Design Lab, located at L.A. Live, is a hub for fans, celebrities, athletes, and visiting NHL and NBA teams to design unique custom head wear. Visitors are able to craft one-of-a-kind creations for their favorite teams across New Era’s portfolio through enhanced technology.” - DDD
Working with DDD and Peter Sistrom of [namethemachine] we built a robust content management system that can be completely controlled through a web portal by management anywhere in the world. It also has the ability to schedule specific content events such as changes to the audio, schedules for different video including switching to a sporting event, and controlling any one of the 21 displays in the store.
This system also worked in conjunction with a custom controlled hat creator that allowed 4 shoppers at a time to create their own custom hat using a touchscreen interface and real-time generative 3D visualization. The real life hat variations made by New Era were imported into the custom built application that provided a photo-realistic version of the hat for the shoppers to see what they were building. The hat would then be displayed on one of the available screens in this area of the store.
Aside from their store in LA, a secondary store was placed in New York City’s Time Square that allowed management to control it’s content using the same content management system.
“The New Era Design Lab, located at L.A. Live, is a hub for fans, celebrities, athletes, and visiting NHL and NBA teams to design unique custom head wear. Visitors are able to craft one-of-a-kind creations for their favorite teams across New Era’s portfolio through enhanced technology.
Dotdotdash created the unified media platform that remotely controls all video and audio playback across an extensive array of displays, and multiple store locations, via a custom designed web portal. Integrated is New Era By You, an interactive experience that allows visitors to personalize and purchase their own New Era hat in a 3D environment. Design sessions are recorded and generatively played back for an ever-evolving visual experience celebrating the creativity of visitors.” -DDD