HEB Immersive Dinner
When the Texas supermarket powerhouse H-E-B opened in Frisco, they wanted to do it with their usual flair. We worked with the client and Big Spring Media to craft one-of-a-kind video, lighting, audio and scents, complementing and amplifying a seven-course culinary event. We helped define and bring their creative vision to life by immersing guests in a dining experience that transported them using all five senses: our focus on sight and sound. Through lighting and 360° generative video screens, the guests enjoyed dinner and company surrounded by ever-changing Texas vistas: the burnt glow of the horizon along a cornfield, twinkling cityscapes, melting coastal sunsets, and swaying wheatfields.
Tech: LED Wall, Lighting, Spatial Audio
Software:touchdesigner
Team: Big Spring Media, Austin Event Lighting, Neil,